![]() ![]() For a detailed walkthrough of how to enable your GA Setting variable, check out our 5-Minute GTM installation Guide. Taking five minutes to set up this variable will potentially shave hours off time tagging your site. The setting variable is like a place holder for your Google Analytics tracking ID. And because there are so many different ways you can use this GTM tag template, I always recommend configuring your Google Analytics setting variable. The bottom line is GA is the most versatile and valuable tracking tag you can add to your site. Using your GA tag, not only can you track your website traffic and page views… but you can also track on-page events, like page scrolling, downloads, and button clicks, etc. Your GA tag is the gateway to a wealth of information about your website visitors. Without a doubt, the #1 tag on my list is Google Analytics (GA). ![]() Must-Have GTM tag #1 – Google Analytics (with the settings variable) With that in mind, here are the seven most vital tracking tags to have on your website in 2020. That's why in this post (and the video above), we are taking the Marie Kondo approach to our website tracking.įocus on adding the tags to your website that give you a “spark of joy” (or contribute to increasing your marketing ROI)… and let the rest go! Once you get the hang of using GTM, it's easy to go nuts and tag your website with every snippet tracking script you can get your hands on. ![]() You can also grab our GTM Account Setup and Installation Checklist below Use GTM to bring a “spark of joy” to your website If you're just getting started with GTM and you want to bone-up in the basics, check our Free 4-Part Google Tag Manager Tutorial. ![]()
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